iphone4s for Real Estate photography

1080pHD video, 8megapixel camera – the iphone4s is not just the best camera I always have with me – its the best camera I own.

The larger aperture and additional improvements such as “auto white balance, advanced color accuracy, and reduced motion blur” according to www.apple.com will greatly improve the ease of photography from the interior of homes.   The main problem inside homes with the previous model (iphone4) had been lack of light.  Apple claims to have remedied the low light level issues with a combination of software and hardware.  Better is moving in the right direction.

The low level light update and improved lens is fantastic news for EasyVT fans.  iphone4s will only improve the  online content quality.

On a personal note – I grew up in a Hewlett Packard house.  In the early 80′s we had huge printers, computers and hardware fresh from research and development – My father very much was a part of the HP Way. We always had a hushed respect for Steve Jobs and the apple brand.   Innovation, ease of use and affordability are key in my business as well. While I don’t work for apple, Im a huge advocate of the products, services and culture they currently produce.

Steve Jobs passing is a great loss for the world.

According to apple the new ipad2  is “thinner, lighter and faster” thanks in part to a dual-core A5 chip and a new 10 hour battery.

For real estate folks – the big winner here is the camera. (In fact it has two cameras.)  The camera makes this device an all in one tool for selling and buying real estate. The main camera is HD! no problems showing detail with this lens.  Plus Ipad2 has a huge built in flash (read: larger than the iPhone 4 flash, that works for lighting up small baskets of fruit.)

Now realtors can show a listing presentation and use products like the docusign app to go to paperless transaction management, stand up and photograph the listing with the iPad’s HD camera using the  EasyVT (easy virtual tour) app to photograph and automatically push the content to your favorite virtual tour company.  Then use tools like the zillow app and realtor.com to show off (sell) your listing to buyers.

EasyVT is already built to directly integrate with iPad 2, however,  I dont have one yet  – I cant wait to get my hands on one.

iPad two is the first all in one tool for Realtors.  Tools like the iPad2 apps above will further improve the online listing quality and speed.  I’m vastly understating it when I say: This is a big deal.

-To begin, add a location by pressing the +. To add content to that location press the +. Perhaps the simplicity of a + is in fact too simple? What do you think?

-When photographing a listing, be sure to use the horizontal or landscape position to take photos – vertical photos dont look good with many providers. Also – EasyVT does not like portrait / vertical photos…currently it turns them into landscape – and this can look down right goofy in a youtube video.

-The link to http://EasyVT.com in the app appears to not link correctly each time – that’s inconvenient however has no effect on the apps function. We will fix this.

-Sometimes the email with your youtube link gets deposited in the google spam filter. I really don’t like spam – so we need a way to keep our email out of the spam filter. Until then, check your spam filter / folder for our easyvt email.

Thanks for the feedback – keep it coming so we can grow and improve!

Don’t waste time connecting cords and downloading from your camera to computer only to browse and upload to your virtual tour provider.

EasyVT is Simple - like Childs Play

Easy Virtual Tours is the First all in one solution to photograph, wirelessly upload and create virtual tour content.

EasyVT is Easy to use.
1)Photograph your Real Estate listing with your 5 Megapixel iphone camera.
2)Select up to 9 photos
3)Select your favorite Virtual Tour provider
4)Press Send.

If you don’t have a favorite Virtual Tour Provider – EasyVT will create a you tube video for you with your photos at no cost and no credit card!

Best of all – EasyVT is Free.
Find it in the apple app store.

Sunset North of Ely MN, Photographed with iPhone 3GS

HDR iPhone Photo

Standard iPhone Photo

Zoom
The iPhone has a built in digital zoom. Its very easy to use.
Touch the screen and a slider bar with a – on the left and a + on the right will appear on the screen. Simply slide the circle on the bar to the right to zoom in.
Be aware that the zoom feature should be used sparingly if at all. The quality of the image reduces exponentially as you zoom in.
A positive – the zoom can be used to properly frame a photo quite nicely.

Flash
The iPhone 4 has a built in LED flash. Its perfect for taking close up photos of babies, still life fruit baskets and the inside of small dim closets – it will not light up a bedroom.
Remember to turn on all the lights in a room prior to photographing.

Lighting

iPhone 4 HDR Basement photo

Stability
In poor lighting conditions stability becomes an issue. Several friends have recommend various tripods and brackets to hold the iPhone. Ive had success using what I have to work with – like chairs, shelf’s, mantles etc. I set the iPhone on a level surface and press the shutter button. (iPhone 4 has flat sides, so you can set it on edge and walk away…if you don’t mind the risk). That said, a tripod would make for better shots – however seems to defeat the purpose of using your pocket sized device.