Archive for category marketing
iPhone4s for Real Estate Photography
Posted by admin in Virtual Tour, iPhone Photography, iphone app, iphone4s, marketing, real estate app, tips and tricks on October 6, 2011
1080pHD video, 8megapixel camera – the iphone4s is not just the best camera I always have with me – its the best camera I own.
The larger aperture and additional improvements such as “auto white balance, advanced color accuracy, and reduced motion blur” according to www.apple.com will greatly improve the ease of photography from the interior of homes. The main problem inside homes with the previous model (iphone4) had been lack of light. Apple claims to have remedied the low light level issues with a combination of software and hardware. Better is moving in the right direction.
The low level light update and improved lens is fantastic news for EasyVT fans. iphone4s will only improve the online content quality.
On a personal note – I grew up in a Hewlett Packard house. In the early 80′s we had huge printers, computers and hardware fresh from research and development – My father very much was a part of the HP Way. We always had a hushed respect for Steve Jobs and the apple brand. Innovation, ease of use and affordability are key in my business as well. While I don’t work for apple, Im a huge advocate of the products, services and culture they currently produce.
Steve Jobs passing is a great loss for the world.
iPad 2 for Real Estate
Posted by Chris in Virtual Tour, Virtual Tour Vendor, iPhone Photography, ipad 2 app, iphone app, marketing, real estate app, virtual tour app on March 3, 2011
iPad 2 is better, is built for the Realtor and it will be here on March 11th.
According to apple the new ipad2 is “thinner, lighter and faster” thanks in part to a dual-core A5 chip and a new 10 hour battery.
For real estate folks – the big winner here is the camera. (In fact it has two cameras.) The camera makes this device an all in one tool for selling and buying real estate. The main camera is HD! no problems showing detail with this lens. Plus Ipad2 has a huge built in flash (read: larger than the iPhone 4 flash, that works for lighting up small baskets of fruit.)
Now realtors can show a listing presentation and use products like the docusign app to go to paperless transaction management, stand up and photograph the listing with the iPad’s HD camera using the EasyVT (easy virtual tour) app to photograph and automatically push the content to your favorite virtual tour company. Then use tools like the zillow app and realtor.com to show off (sell) your listing to buyers.
EasyVT is already built to directly integrate with iPad 2, however, I dont have one yet – I cant wait to get my hands on one.
iPad two is the first all in one tool for Realtors. Tools like the iPad2 apps above will further improve the online listing quality and speed. I’m vastly understating it when I say: This is a big deal.
Real Estate Virtual Tour App 1.1
Posted by admin in Virtual Tour, Virtual Tour Vendor, iPhone Photography, iphone app, marketing, real estate app, virtual tour app on February 5, 2011
Easy Virtual Tours Version 1.1 for Real Estate marketing is now live in the app store!
EasyVT is already the best Real Estate Virtual Tour and photography app, yet we’ve worked hard to improve its easy of use. We’ve received great feedback from early adopters that has helped us break the mold and create such an easy to use app.
Realtors can press “+” to add a new property / listing / location and press “+” to photograph or use photos from the iphone photo library.
Up to 9 photos can be selected and automatically sent to your preferred virtual tour provider.

Changes reflect focus on usability in Easy Virtual Tours v1.1:
- Updated ‘add content’ and ‘add location’ buttons to work consistently between screens
- Repaired link to EasyVT.com button
- Settings icon changed to Gear icon and moved to support consistency
- Itunes review button added to Settings screen
- EasyVT.com link added to Settings screen
Real Estate Photos – An app for that.
Posted by admin in iPhone Photography, iphone app, marketing, real estate app on January 21, 2011
Best of all – Its FREE.
Download it in the apple app store Here:
Wireless Photo Upload?
Posted by admin in Virtual Tour Vendor, iPhone Photography, iphone app, marketing on January 20, 2011
For Realtors, Wireless Photo Upload is Here.
Don’t waste time connecting cords and downloading from your camera to computer only to browse and upload to your virtual tour provider.
EasyVT (Easy Virtual Tours) lets you wirelessly upload photos to your virtual tour provider.Easy Virtual Tours is the First all in one solution to photograph, wirelessly upload and create virtual tour content.
EasyVT is Easy to use.
1)Photograph your Real Estate listing with your 5 Megapixel iphone camera.
2)Select up to 9 photos
3)Select your favorite Virtual Tour provider
4)Press Send.
If you don’t have a favorite Virtual Tour Provider – EasyVT will create a you tube video for you with your photos at no cost and no credit card!
Best of all – EasyVT is Free.
Find it in the apple app store.
Easy Virtual Tour App for iphone 1.0
Posted by admin in Virtual Tour Vendor, iPhone Photography, iphone app, marketing, real estate app, smart phone on January 18, 2011
EasyVT is the first Real Estate Virtual Tour photography application avaliable in the apple app store!
iPhone Photo Tips & Tricks
Posted by Chris in iPhone Photography, iphone app, marketing, real estate app, smart phone on December 16, 2010
Best iPhone Camera Tip
Unlike standard cameras, the iPhone takes the photo when you release the on-screen shutter button. Set your shot, frame the image, press and hold the camera button and then just release the button when you’re ready to shoot.
This helped me remove shake and movement from dim indoor shots and results in a more clear and crisp photo.
Focus / Light Sensor
The iPhone 3 and above have a built in feature that works like “Focus”. Its actually a light sensor, that will brighten or darken the the portion of the image that you touch. When in the Camera mode – simply touch the screen where you want the focus of the photo – the camera will “adjust the aperture” to compensate the amount of light in the image.
The light sensor works really well when inside. Hot spots like windows will make the rest of the room dark – however touching the dark area will help adjust and improve the image. HDR
High Dynamic Range imaging Is really cool. Its a feature built in to the 4.0 and higher iPhone OS. This tool is worth the iPhone’s weight in gold.
Simply touch your iphone camera screen and touch the HDR at the top middle of the screen. This turns HDR on.
In HDR mode the camera comes to life.
HDR photographs bring out colors and depth between darkness and light. It will automatically store an HDR image and a non HDR image so you may compare and select.
Compare the 2 photos of my desk. Note the washed out hot spots vs depth of color.
Zoom
The iPhone has a built in digital zoom. Its very easy to use.
Touch the screen and a slider bar with a – on the left and a + on the right will appear on the screen. Simply slide the circle on the bar to the right to zoom in.
Be aware that the zoom feature should be used sparingly if at all. The quality of the image reduces exponentially as you zoom in.
A positive – the zoom can be used to properly frame a photo quite nicely.
Flash
The iPhone 4 has a built in LED flash. Its perfect for taking close up photos of babies, still life fruit baskets and the inside of small dim closets – it will not light up a bedroom.
Remember to turn on all the lights in a room prior to photographing.
Lighting
As mentioned above – flip on all the lights in the home prior to photographing. If possible, photograph large rooms during daylight hours with the windows at your back. Use HDR mode when facing windows.
Stability
In poor lighting conditions stability becomes an issue. Several friends have recommend various tripods and brackets to hold the iPhone. Ive had success using what I have to work with – like chairs, shelf’s, mantles etc. I set the iPhone on a level surface and press the shutter button. (iPhone 4 has flat sides, so you can set it on edge and walk away…if you don’t mind the risk). That said, a tripod would make for better shots – however seems to defeat the purpose of using your pocket sized device.
Top Virtual Tour Vendors Innovate
Posted by Chris in Virtual Tour Vendor, iphone app, marketing, real estate app, smart phone on November 15, 2010
Some Virtual Tour Companies lead the rest.
Top virtual tour companies innovate and grow – helping their clients and realtors by providing them the best tools and functions avaliable. Perhaps that’s why other virtual tour companies wither over time, they stop growing or adapting to the technology environment.
EasyVT will partner with any virtual tour company. If you are happy with your current virtual tour company and would like to utilize our easy to use system with your current virtual tour provider let us know below – we will reach out to them!
We are fresh off the press and have not been able to contact everyone, however, our list of registered virtual tour vendors and companies is growing daily. From high end premium property website companies to entry level subscription video formats everyone loves our easy integration.
Contact Chris prior to Dec 1 to become an Approved Virtual Tour Vendor.
Virtual Tour Vendor Special
Posted by Chris in Virtual Tour Vendor, iphone app, marketing, real estate app on November 12, 2010
Talking with virtual tour vendors in New Orleans last week at NAR and REBarCamp was a huge success. It was easy to see the excitement at the opportunity to participate as early adopters.
We are excited to share a unique opportunity for a brief period of time.Vendors who officially register with Easy Virtual Tours prior to December 1st will have zero setup or registration fees. The low monthly maintenance fee of $200 will still apply. That is significant savings.
The patent pending EasyVT app is the only way for agents to easily send photos directly to their virtual tour vendors. It will simplify the creation of virtual tours for real estate marketing.
Once a real estate agent selects a virtual tour vendor – the vendor is saved as the default setting on the iphone. While the agent may edit the default VT vendor setting, it will be advantageous to be on the vendor list as an early adopter to gain users.
Top tech focused real estate blogger and influential colleagues of mine have seen the product in action and are excited and ready to use, blog and share this cool technology when it goes live.
Registered vendors also get the inside scoop from EasyVT on version 2.0 – due out mid winter.
To take advantage of the special and Register as a Virtual Tour Vendor contact Chris@EasyVT.com








